Project: Weight Watchers BravoCon
Producers: BMF Media Group
Event Concept: WeightWatchers recently launched a partnership with Vanderpump Rules’ Peter Madrigal, highlighting the Points Program with custom cocktails. To continue amplifying this partnership, the WeightWatchers team is looking to launch an unexpected, yet strategic experiential activation at BravoCon that drives national interest around WeighWatchers.
Project Team:
Director Client Services: Ali Leskow, Wyatt Gray
Client Services Coordinator: Jake Ranieri
Director of Production: Isabel Chattas
Senior Producer: Andrea Delgado, Tai Notar
Production Coordinator: Kendall Smith
Creative Director: Arielle Tayar
Experiential Designer: Alexandra Fay
Graphic Designers: Kevin Loumeau
