Project: Tmrw.Tday Culture Festival
Producers: Andrew Christoforou
Event Concept: Tmrw.Tday Culture Fest is a 7-day festival that combines wellness, gastronomy, music and culture. Created and conceptualized by a team based in Toronto, with few team members located in Kingston and Negril, Tmrw.Tday was manifested May 2017. A first of its kind, Tmrw.Tday pushes boundaries and encourages festival attendees to embark on a journey of self-discovery while soaking up all that beautiful Negril has to offer.
Each pillar of the festival (wellness, gastronomy, music and culture) had specific daily programming with affiliate events taking place throughout the week. Wellness events included yoga, meditation, acro yoga and various workshops with wellness speakers. There were off-site tours to local farms, where celebrity Nike endorsed chefs prepared a traditional farm to table dining experience. Our music events were curated to attract both local reggae and dub talent as well as international guests spinning deep house tracks on the beach.
Locations: Negril, Jamaica
Project Team:
Founders, Partnership Management: Andrew Christoforou and Stacy Chang-Christoforou
Festival Director: Andrea Delgado
Event & Box Office Manager: Andrea Delgado
Marketing Manager: Andrea Delgado
Content & Marketing: Nikki Majewski, Kassandra Nunes-Khan
"Tmrw.Tday is food for the soul set to a vibrant Jamaican soundtrack"
"Tmrw.Tday presents an impressive, full immersive schedule designed for self-discovery, and encouraging above all things a chance to find inner peace and purpose."
- HuffPost
"Positive energies of Jamaica bring an enhanced spirit of togetherness that's unforgettable at Tmrw.Tday."
- Forbes
