Project: Smirnoff Vodka Presenting Partnership for Dwayne Gretzky NYE 2020
Producers: Somewherelse for Smirnoff Vodka
Event Concept: As part of the Dwayne Gretzky NYE show, Smirnoff came on as a sponsor to elevate the virtual experience. As part of this, we created four cocktail segments that educated viewers on how to create some festive cocktails from their own homes.
Objectives: Highlight Smirnoff as the accessible "at home" vodka of choice to celebrate NYE.
Locations: Toronto
Project Team:
Director of Partnerships: Bobby Kimberley
Creative Director: Anna Wiesen
Project & Production Lead: Andrea Delgado
Talent: Nick Rose (Dwayne Gretzky), Tyler Kyte (Dwayne Gretzky) and Dante Concepcion
Videographer: Dan Tahmizian
Smirnoff Moscow Mule
Smirnoff Espresso Martini
Smirnoff Sparkling Raspberry Royale
Smirnoff Orchard Fizz