Client: Red Bull Music Festival
Producers: Somewherelse for Red Bull Canada
Event Concept: Produce four unique experiences that celebrate and highlight Toronto's diverse and emergent music and creative communities. The outcome was: This Is The Place: MorMor, Encounters, In Conversation with Frank Dukes and One Night Only: Jessie Reyez.
Objectives: Elevate the Toronto festival in scale and experience, reinforce the brand's culture-forward positioning with one-time-only event series that could only be possible by Red Bull, tell a local story by involving Toronto-centric artists, vendors and spaces, support the creative process and enable artist collaborators to execute their vision and develop a venue branding strategy that is impactful, flexible and efficient.
Location: Toronto
Event Statistics & Highlights:
This Is The Place: MorMor 596 attendees leading to a SOLD OUT event
Encounters 958 attendees
In Conversation with Frank Dukes 336 attendees
One Night Only: Jessie Reyez 984 attendees leaving to a SOLD OUT event
Project Team:
Account Management: Bobby Kimberley
Project Lead: Andrea Delgado
Director of Production: Guillaume Lemieux
Artist Relations: Claire Bragonier, Simone Osondu and Kalyn Fantasia
Photographers: María José Govea, Jenna Hum and Anthony Tuccitto
Night 1 This Is The Place: MorMor
Creative Direction: Clare Gillen
Lighting Design: Matt Mansion
Projection Visuals: Aron Johnson
Night 2 Encounters
Lighting Design: Sandro Petrillo
Night 3 In Conversation with Frank Dukes
Stage Design: Index Creative
Night 4 One Night Only: Jessie Reyez
