Project: McCormick Content Shoot
Producers: Diamond Integrated Marketing for McCormick Canada
Event Concept: The helloflavour.ca recipe series is built for the at home chef. It takes an approach to perfectly imperfect cooking to make the viewer feel the recipes are easy, delicious and replicable. Each video was shot dynamic and top down to get the best action shots and close ups of the recipe steps.
Objectives: Highlight McCormick's array of products, position McCormick as a resource for easy, delicious and replicable recipes through the helloflavour recipe series.
Locations: Toronto
Project Team:
Director: Mark Graham
Producer: Taylor Childs
Associate Producer: Andrea Delgado
Videography Team: The Mine (a department of Diamond)
TrueNorth Caesar
Raspberry Waffles
Steakhouse Poutine Burger
Nut Milk