Project: Auxly Cannabis Budtender Edible Tour
Producers: Somewherelse for Auxly Cannabis
Event Concept: A touring three course immersive dining experience in Toronto, Calgary, Edmonton and Vancouver. Each course corresponded to an Auxly brand and product line to introduce the portfolio to budtenders and influencers.
Objectives: Drive awareness and educate on Auxly's portfolio of brands well as drive product recommendations from budtender to consumers while in-store.
Locations: Toronto, Calgary, Edmonton and Vancouver
Event Statistics & Highlights:
99.3% consumer satisfaction with the education session
89% of attendees felt more equipped to speak to Auxly's portfolio of brands
An average increase of 42% willingness to recommend one of Auxly's products after taking part in the education session
449 attendees across the four markets
Project Team:
Account Management: Bobby Kimberley, Anwulika Oputa
Project & Production Lead: Andrea Delgado
Creative Team: Anna Wiesen, Dani Reynolds and Jesse Cowan
Production Team: Guillaume Lemieux, Alicia Roberts
Photographer: Anthony Tuccitto
"I never take photos of my food but I want to take a photo of this!"
- Event Attendee, Calgary
