Project: Absolut Nights
Producers: Somewherelse for Absolut Vodka Canada
Event Concept: Partner with local progressive nightlife parters to bring together diverse audiences under one roof. Community partners included Dudebox (Toronto), Yes Yes Y'all (Toronto), BAMBii's JERK (Toronto), Moonshine (Montreal) and many more in Vancouver (see full case study below for full list of community partners).
Objectives: Introduce a new generation of vodka drinkers to Absolut's commitment to social progress by aligning with issues that millennials and Gen Z care about.
Locations: Toronto, Montreal, Vancouver
Event Statistics & Highlights:
50+ events and 21,000 total attendees
Absolut accounted for 45.4% of spirits consumer and 37.5% of all drinks consumed at partner events
Project Team:
Account Management: Bobby Kimberley, Stacey Mackenzie
Project & Production Lead: Andrea Delgado
Photographer: Anthony Tuccitto
