Project: Absolut Grapefruit
Producers: Somewherelse for Absolut Vodka Canada
Event Concept: Make the Absolut Grapefruit the go to vodka of the summer in 2019 via festival activations (FVDED in the Park and Chasing Summer) and concert activations at Bud Stage. For the festival activations, we created the ultimate sweet and shareable chill zone for attendees inside a geodesic dome with immersive grapefruit-themed assets to bring in elements from the Absolut Grapefruit brand creative.
Objectives: Deliver creative communications around Absolut Grapefruit relevant for festival and live music settings, bring Absolut Grapefruit to life at Budweiser stage and create an engagement piece for Live Nation festivals.
Locations: Toronto (Concert Activations), FVDED in the Park (Surrey, BC) and Chasing Summer (Calgary, AB)
Event Statistics & Highlights:
5728 Consumers Engaged
312 Drinks Sampled
544 Giveaways Distributed
90,698 Potential Organic Reach
Project Team:
Account Management: Bobby Kimberley, Stacey Mackenzie
Project Lead: Andrea Delgado
Creative Team: Anna Wiesen, Jesse Cowan and Will Selviz
Director of Production: Guillaume Lemieux
